About

    About Frances Herbert

    Experience, strategy and service.

    Frances Herbert is a political strategist, public servant and communications professional with more than two decades of experience in government, public policy, political campaigns and community leadership.

    Through QuickSilver SCC Consulting, Frances helps candidates, elected officials, nonprofits and advocacy organizations turn complex challenges into clear strategies, effective communications and meaningful voter outreach.

    Frances Herbert, political strategist and founder of QuickSilver SCC Consulting

    A Career Built on Public Service

    Understanding campaigns from every angle

    Frances has served at the local, county, state and federal levels of government, worked in corporate public policy and advised political campaigns throughout California.

    Her experience includes work in the California Legislature, the City of San José, Santa Cruz County government, Google Global Affairs and Public Policy, and dozens of candidate and issue campaigns.

    Experience and Expertise

    Strategy grounded in real-world experience

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    Government and Public Policy

    Experience in legislative affairs, local government, constituent services, public policy, communications and community engagement.

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    Campaign Strategy

    Campaign planning, voter targeting, messaging, fundraising strategy, digital outreach, direct mail and day-to-day campaign management.

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    Digital Communications

    Websites, social media, email, texting, advertising, political data and integrated voter communications.

    Leadership

    Leadership rooted in community

    Frances serves as President of the Oak Grove School District Board of Trustees and President of Voter.Vote, a California political data and campaign technology platform.

    Her work reflects a commitment to thoughtful leadership, accessible government, strong public institutions and practical solutions that improve communities.

    “Strong campaigns begin with clear goals, honest communication and a strategy built around the people you are trying to reach.”

    Frances Herbert

    The Approach

    Collaborative, practical and results-focused

    Frances works closely with clients to understand their goals, identify the strongest path forward and build programs that fit their budget, timeline and community. Every recommendation is designed to be useful, realistic and actionable.

    Work With Frances

    Let’s build something meaningful.

    Whether you are running for office, leading an organization or building a public affairs campaign, QuickSilver can help turn your goals into a focused strategy.

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